Search Engine Optimization course on how to build an effective SEO Strategy and increase your website’s Google rankings
Note: Course Free for limited time and limited users(500 limit) so Enroll ASAP. If not free it means you are late. Scroll Down and click Enroll Now button to get enrolled
What you’ll learn
- What is search engine optimization (SEO)
- Main SEO components and principles
- First insights into SEO career and review of the SEO vacancies
- What are search engines and how they work
- Google ranking factors and search algorithms
- How to use various types of SEO promotion
- How to check the website for updates and remove the effec of the filter algorithm
- Best manual and automatic ways to conduct competitive analysis
- How to benchmark SEO performance and set SMART goals
- How to optimize a website for technical SEO
- How to conduct keyword research
- How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
- Tips and tricks that can help you structure a website and improve its usability
- Which SEO best practices to apply when working with content at every stage
- How to strengthen your off-page SEO and increase your domain authority
- How to improve your link-building activities
- How to use the most popular SEO tools for your website
- What is local SEO and how to use Google My Business?
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This course includes:
- 12.5 hours on-demand video
- 1 article
- 14 downloadable resources
- Access on mobile and TV
- Certificate of completion
Top companies offer this course to their employeesThis course was selected for our collection of top-rated courses trusted by businesses worldwide. Learn more
Course content
18 sections • 193 lectures • 12h 46m total lengthCollapse all sections
Get Started in SEO6 lectures • 31min
- Mastering SEO: From Fundamentals to Professional TechniquesPreview12:20
- What Is SEO and Why Is It Important04:22
- SEO Components02:59
- SEO Principles to Live By04:25
- How to use the Miro board Checklist03:08
- How to study on Udemy effectively?03:32
- The basics of SEO strategy and why businesses need it.5 questions
SEO Career2 lectures • 9min
- What Does an SEO Specialist Do03:32
- Analysis of the Actual SEO Vacancy05:36
Search Engines 10110 lectures • 50min
- What Is Search Engine and How It WorksPreview04:30
- Requirements for the Website to Be Indexed02:46
- How to Check if Your Website is Indexed. Google Search Console06:14
- Google Ranking Factors05:58
- Google Search Algorithms05:44
- White, Grey, and Black-Hat SEO. Penalties for Black-Hat SEO05:23
- How to Check Your Website for Updates and if It’s Being Blocked09:45
- How to Remove the Effect of the Filter Algorithm From the Website02:44
- SEO Promotion Tips – Safe Ways to Rank Higher03:27
- Summary03:03
Primary Competitive Research5 lectures • 24min
- Ways to Find Your Competitors Online02:46
- How to Identify Competitors With Similar Web and Semrush03:19
- General Methods to Evaluate Competitors: SWOT, 7P06:55
- The Primary Analysis of Competitors’ Websites03:56
- Practical Lesson on the Primary Competitor Anaylisis07:10
Benchmark Your SEO Performance9 lectures • 47min
- The Primary Analysis of Your Website03:58
- Regular SEO Audits02:15
- How to Set SMART Goals04:28
- What are KPIs. Google Search Console as a Primary Tool to Check Them04:30
- Ahrefs Webmaster Tools01:14
- Statistics Simplified: Easy and Actionable Ways to Track Most Crucial Metrics09:36
- How to Optimize Your SEO Efforts and Make the Best of AI-Powered Tools09:26
- How to monitor your company’s reputation on the web?06:16
- How to Create a Basic SEO Strategy05:02
Technical SEO Optimization24 lectures • 1hr 10min
- Technical Optimization: Aims and Tasks02:05
- HTTP Status Codes03:33
- Error 40403:25
- 301 and 302 Redirects02:45
- Practical Lecture About Redirects01:40
- Title H1, Subtitles H2 and H302:55
- Metatags: Title, Description, Keywords02:31
- Friendly URLs02:46
- Tag Metarobots, Canonical, Hreflang03:27
- Markup, Microdata Markup03:08
- How to Use Google’s Structured Data Markup Helper02:49
- Ways of Pagination Optimization, Filtering and Sorting03:10
- Device Optimization02:36
- How to Check Device OptimizationPreview02:19
- Website Cashing and Indexing02:30
- Tips to Improve Website Caching and Indexing03:09
- How to Create sitemap.xml02:35
- How to Create robots.txt02:54
- Website Loading Speed: How to Check It01:50
- Website Loading Speed: What You Need to Do02:27
- Practice: Image Optimization05:17
- Duplicate Content02:26
- How to use proxy for your SEO-promotion.04:33
- Summary of the Technical Optimization03:04
Keyword Research14 lectures • 1hr 14min
- Introduction to the Keyword Research05:59
- Keywords Tendencies in SEO. User Intent07:56
- What is Semantic Core? Why Do We Need It. Algorithm of Collecting Keywords04:15
- Structure of keywords. Long tail keyword strategy03:37
- Types of Keywords05:04
- Brainstorming03:35
- How to Choose the Right Keywords04:58
- Analysis of Сompetitors’ Websites06:55
- SE Ranking, SEO tool. How to monitor keyword ranking?04:31
- Google Trends and Google Keyword Planner as Instruments to Collect Statistics05:36
- Ahrefs as a Keyword Research Tool08:25
- How to make an effective SEO workflow06:35
- Keyword Clustering Process03:49
- Placing the Semantics03:00
On-page optimization. Website structure and Usability10 lectures • 48min
- Introduction00:40
- Website Structure. Types and Elements01:36
- Types of Website Structure: Hierarchical03:18
- Types of Website Structure: Linear02:32
- Types of Website Structure: Matrix or Webbed02:41
- Website ElementsPreview05:46
- What Makes a Good Website Structure and How to Create It11:51
- Website Usability00:34
- Website Usability Principles17:53
- Summary00:43
Content Marketing and Content Strategy14 lectures • 1hr 25min
- Content Marketing Principles08:20
- Tools to Find Relevant Topics to Your Niche. Part 107:24
- Tools to Find Relevant Topics to Your Niche. Part 203:14
- Tools to Find Relevant Topics to Your Niche. Part 3. Semrush and AI07:59
- How to Create a SEO Friendly Blog Article19:25
- How to create SEO articles as a PRO?04:42
- Practice: How to Achieve Unique Content with AI07:13
- Keywords Insertion06:38
- Heading Importance03:24
- E-E-A-T Principle04:23
- How to Create SEO-Friendly Page04:27
- How to Measure Content Performance03:10
- How to Create Content Plan03:25
- Summary01:06
Off-page Optimization9 lectures • 42min
- What is Off-Page Optimization05:04
- What is Link Mass and Where to Get It12:31
- How Do Links Rank?02:51
- Pagerank Algorithm01:26
- Types of Anchor Text03:25
- How to Create Relevant Anchor Text03:31
- 3 Types of Links04:36
- How to Get and Distribute Link Mass07:54
- Summary01:05
Link building10 lectures • 1hr 1min
- Link Building Strategies and Tools05:34
- Link Building Prospects17:58
- Link Purchase: Tools and Efficiency08:42
- Paid Links: Yes or No?03:39
- What Are Editorial Links and Where to Get Them?06:46
- Analyze Competitors With Ahrefs Site Explorer03:48
- Free version Majestic overview04:36
- Spammy Profile Analysis. Trust Flow and Citation Flow Metrics.05:31
- Topical Trust Flow03:42
- Summary00:37
Website Analytics6 lectures • 22min
- Website Analytics02:04
- Must Have Analytic Tools02:33
- Analytics With Google Search Console04:58
- Analytics With Google Analytics 408:28
- Google Analytics 4 for Shopify and WordPress01:09
- Summary02:24
SEO with ChatGPT24 lectures • 53min
- SEO Components and How to Enhance Them With ChatGPT02:38
- Tips on How to Use ChatGPT Effectively03:49
- FAQ About ChatGPT02:51
- Create SEO Strategy With ChatGPT03:10
- Create robots.txt With ChatGPT02:58
- Generate SEO Meta Title With ChatGPT01:45
- Create Meta Description With ChatGPT02:04
- Create XML Sitemap Using ChatGPT02:22
- Choose Schema Markup With the Help of ChatGPT01:34
- Conduct Keyword Research Using ChatGPT04:10
- Find Keyword Research Tools With ChatGPT02:29
- ChatGPT as a Tool to Analyze Keyword Density of Competitors’ Articles01:46
- Generate Content Ideas Using ChatGPT01:58
- Work With ChatGPT to Create an Article Outline01:40
- Generate Click-Worthy Titles With ChatGPT01:32
- Create Optimized Content With ChatGPT02:03
- Use ChatGPT to Proofread Your Texts01:26
- Create a List of Link-Building Strategies With ChatGPT02:00
- ChatGPT as a Tool to Find Sites for Outreach01:44
- Create a Template for Outreach With the Help of ChatGPT01:29
- Apply ChatGPT to Create Emails for Link-Building Campaigns01:37
- ChatGPT and Competitors Monitoring01:59
- Create a Competitor Analysis Strategy With ChatGPT01:22
- The Threats of Using ChatGPT for SEO02:50
Quiz Marketing10 lectures • 36min
- What is a Quiz and Why Do You Need It in Digital Marketing?03:36
- Creating Quizzes Step-By-Step: Short Guide03:10
- Boosting Lead as a Tool for Quiz Creation03:15
- Exploring Introductory Page Components03:01
- Introductory Page Creation with Boosting Lead03:23
- Questions Generating with Boosting Lead03:03
- Presenting the Results of Your Quiz06:28
- “Thank you” Page and Contact Page Creation04:09
- Bonuses and Gifts as Means of Customer Encouragement04:02
- Quiz Placement01:47
Google My Business20 lectures • 47min
- Why GMB is Useful. Explore Benefits and Business Value.Preview05:01
- Features Overview02:30
- Registration02:23
- Confirmation03:26
- Setting Up a Profile01:44
- Multiple Locations01:03
- Adding Products and Services01:52
- Adding Images to GMB02:15
- Adding News and Promotions to GMB00:48
- Booking Button01:13
- Chat01:11
- FAQ (Questions and Answers)02:06
- Opening Hours02:28
- Menu01:36
- Webpage on the Constructor from Google My Business01:24
- Why We Need Reviews and What Their Advantages Are02:10
- How to Get Reviews03:05
- Tips for working with reviews03:16
- Aspects that Affect Ranking Factors of Google My Business02:33
- Analytics Tool to Get Data.04:51
Job Search6 lectures • 25min
- How to Write Resume08:53
- Vacancy Review02:36
- LinkedIn as a Tool for Job Search05:22
- Tasks SEO Candidate May Get02:12
- Freelance Options01:14
- Questions to Ask Your Customers04:36
Q&A and Additional Materials13 lectures • 41min
- How to Leave a Review for the Course01:10
- How to Get Your Certificate for this Course01:22
- SEO Tools22:30
- Content or Links?01:01
- How much anchors of internal links affect the ranking of the acceptor page?00:35
- How to grow in SEO professionally?00:42
- How to use data from Google Analytics to prepare KPI’s?00:58
- Should I fill in the Title for internal and external links on the site?00:19
- What is your TOP-3 SEO tools?00:25
- What pages on the site should be closed from indexing?00:44
- Will Google Ads damage my SEO results?03:06
- How to find my first SEO job?03:12
- Will AI replace me as an SEO specialist?05:05
BONUS1 lecture • 3min
- BONUS LECTURE02:40
Requirements
- Basic knowledge of digital marketing and SEO is ideal, but not required
- Some free / paid SEO tools will be used in this training
- It is recommended to have a website to execute the steps taught in this course
- Completion of all practical tasks increases the effectiveness of the course
Description
Become an expert in Search Engine Optimization and learn to use the best SEO tools!
Creating an SEO strategy for your website is an important step for driving traffic and achieving a high search engine ranking. Without a proper SEO strategy, you will struggle to gain traction or generate traffic and sales for your business. Do you want to build a strong SEO strategy for your business this year?
This SEO course provides over eleven hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize your digital marketing campaign and how to create a successful SEO strategy that will help your website rank higher in the search results and attract more traffic.
IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:
- A clear understanding of SEO strategy and its crucial role in online success
- The fundamentals of SEO and why they’re more important than ever
- Difference between Old School and New School SEO approaches
- Understanding the role expectations of an SEO specialist
- Real-world exploration of current job opportunities
- Mastery of essential skills for becoming a sought-after SEO professional
- Unraveling the mechanics of search engines and their functioning
- Investigation into Google ranking factors, algorithms, and penalties
- Hands-on engagement with the Google Search Console
- Practical ways to make sure that the website isn’t blocked or filtered
- Most common SEO promotion practices
- Ways to find and analyze competitors with the help of automatic tools
- SWOT and 7P methods
- Assessment of website performance via comprehensive analysis
- Goal setting and creation of a foundational SEO strategy based on insights
- How to measure SEO performance with the help of AIOSEO
- Enhancement of a website’s technical components for improved visibility and user experience
- Effective utilization of a diverse range of tools for technical SEO excellence
- Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
- How to conduct keyword research: from brainstorming to clustering and placing semantics
- Optimizing keyword analysis with the help of automatic tools
- How to create a user-friendly website
- Best ways to look for relevant topics to your niche
- Creating SEO-friendly content
- Exploring E-E-A-T principles
- Measuring content performance
- Creating content plan
- Why off-page optimization is important for SEO
- Main link building strategies, prospects, and tools
- What types of links you can incorporate into your strategy, including editorial, earned, and paid links
- How to identify high-quality sources of paid links
- How to leverage editorial links effectively for the growth and success of your business
- Building high-quality backlinks and earning mentions on other resources
- How to use Majestic’s tools to track and monitor your website’s Trust Flow and Citation Flow over time and analyze a website’s topical relevance and authority
- Examine backlink profiles using The Majestic Site Explorer
- Harness the power of ChatGPT for Search Engine Optimization
- Fundamentals of Local SEO
- Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
- Generating leads with quiz marketing and Boosting Lead tool.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
- We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
- We’ve collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
- We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
- Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
- Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She’s also super passionate about content marketing and art.
OUR SEO TRAINING INCLUDES:
- Theory: 12+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
- Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
- Lifetime access to the course and any future updates.
- Students’ Support: If you have questions, I will always be willing to answer them.
- A free copy of the “Search Engine Optimization” chapter from my Cutting-Edge Digital Marketing book.
- Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, ChatGPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath, Boosting Lead and other important tools.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Enroll in this SEO course right now and get your website to the top of Google!
Who this course is for:
- People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing.
- Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist.
- Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional.
- SEO specialists – This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.
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Note: The course is free for a limited time and limited to 500 users. Enroll as soon as possible. If it is no longer free, it means you are late, and it has already exceeded its limits.
