MailChimp Email Marketing Masterclass for eCommerce

Email Marketing

Grow your Website Sales using Mailchimp Automations, Email Design, Audiences, Campaigns on Shopify & WooCommerce

Apply Coupon: 328BC454985DA9D4A02B

This course includes:

  • 2 hours on-demand video
  • 1 practice test
  • Assignments
  • 14 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion


What you’ll learn

  • Set up and authenticate your own branded email sending domain
  • Maximising email deliverability and avoiding Spam folder
  • Create popular email automations to drive repeat purchases
  • Email writing and design best practice
  • Key email metrics and reporting
  • Email segmenting and tagging
  • Creating and organising your MailChimp audience
  • Using third party integrations including Shopify

Course content

8 sections • 28 lectures • 2h 2m total lengthCollapse all sections

Introduction2 lectures • 7min

  • Introduction to the coursePreview03:03
  • Why Email MarketingPreview04:06
  • Setup your MailChimp account2 questions
  • Benefits of email marketing3 questions

Email Deliverability3 lectures • 13min

  • Email DeliverabilityPreview05:38
  • Email Delivery Best Practices03:53
  • MailChimp Email Domain Authentication03:25
  • Setting up your domain3 questions
  • Email Deliverability quiz4 questions

Integrating Mailchimp with your website2 lectures • 7min

  • MailChimp <> WordPress integration02:01
  • MailChimp <> Shopify integration04:49
  • Integrating MailChimp with your eCommerce platform1 question

Building & organising your email list8 lectures • 41min

  • Collecting Emails08:47
  • Audiences in Mailchimp04:42
  • Audience Dashboard and Settings03:12
  • Audience Inbox02:10
  • MailChimp embedded forms04:12
  • Pop up forms06:57
  • Landing Pages04:56
  • Organising your Mailchimp Audience with Segments, Tags & Groups05:57
  • Building your audience3 questions


Creating Email Campaigns5 lectures • 25min

  • Email Campaign Best Practices07:08
  • Email Copy Best Practice06:09
  • Email Design Best Practice04:31
  • Creating a Campaign in MailChimp05:02
  • MailChimp Campaign manager02:21
  • Email best practice quiz5 questions
  • Launch your first campaign!3 questions

Email Journeys2 lectures • 11min

  • Introduction to Email Journeys (a.k.a. Automations)05:28
  • Creating MailChimp Email Journeys05:15
  • Create your email journeys1 question

Monitoring Email Marketing Performance5 lectures • 18min

  • Email Marketing Metrics05:16
  • Email Dashboard02:44
  • Audience Analytics01:30
  • Email Reports06:21
  • Custom Reports02:31
  • Email metrics test8 questions

Finishing up1 lecture • 1min

  • MailChimp Final test9 questions
  • Congratulations00:53

Requirements

  • No prior knowledge or experience of email marketing or MailChimp is required before starting this course. You will, however, require basic computer and internet skills.
  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).

Description

Send email marketing campaigns using MailChimp – the world’s leading email marketing platform and a great opportunity for entrepreneurs.

Use MailChimp to promote your business and boost your income. You don’t need any prior knowledge of email marketing or technical skills – if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

  • Maximising email deliverability
  • Use and authenticate your own domain for email marketing
  • Implement popular email automation
  • Email content and design best practice
  • Reporting and metrics
  • Third-party integrations including Shopify

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview


This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:

  • Collect emails and build your list
  • Segment your listing using tags
  • Create email marketing campaigns using MailChimp
  • Create emails which drive traffic and convert
  • Integrate your MailChimp with Shopify
  • Use analytics to understand your performance

This course distils the instructor’s enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Who this course is for:

  • This course is suitable people who are new to email marketing and MailChimp, but will also be of interest to existing users who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.



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