Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
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Apply Coupon Code: 702C1552B94AABC9B11F
What you’ll learn
- MBA Level Branding
- Branding
- Brand Management
- Branding Strategy
- Brand Tactics
- Luxury Brand Management
- Fashion Branding
- B2B Branding
- B2C Branding
- How to Grow Your Brand
Explore related topics
This course includes:
- 13.5 hours on-demand video
- 16 articles
- 12 downloadable resources
- Access on mobile and TV
- Certificate of completion
Course content
14 sections • 134 lectures • 13h 33m total length
- Differentiation vs Distinctiveness06:41
- AI for Branding08:51
- Advanced Brand Theory13:31
- Building a Story Brand13:58
- Exposure-Insider secrets to make your business a go-to authority for journalists16:17
- Personal branding lessons from “Stop Chasing Influencers” Part 115:01
- Personal branding lessons from “Stop Chasing Influencers” Part 208:09
- Lessons from Grant Cardone15:58
- RED Marketing22:47
- Build Your Brand with Associations08:12
- Branding: the Most Important Steps08:57
- Profiting from Surprise22:02
- Wistia Wizard03:28
- The Most Important Thing with Branding03:41
- Notes from Byron Sharp14:50
- Notes from Byron Sharp8 questions
- Social Media Automation23:50
- Hit Makers 104:43
- Hit Makers 209:56
- 7 Steps to Secure Brand Partnerships (Brand Deals)08:08
- Brand design02:52
- Brand design example02:11
- Quiz – Brand Design1 question
- Word of Mouth Brand Marketing07:44
- 7 Rules for Brand Growth05:00
- 7 Rules for Brand Growth3 questions
- Brand KPI Benchmarks11:07
- Key Influencers07:44
- Brands vs Products03:01
- Other Lessons from the B2B Institute13:24
- Word of Mouth2 questions
- Consequential Word of Mouth06:33
- Brand It Like Serhant28:10
- Vanta Branding Case Study03:11
- 4 Brand Management Lessons from Bud Light04:18
- Stages of Awareness03:41
- Raising Awareness through Video06:38
- Raising Brand Awareness with Facebook Advertising09:19
- Awareness Campaign Example – B2B09:32
- Reach & Frequency07:41
- Video Views vs. Awareness Reach01:14
- Ad Recall & Purchase Intent [Facebook Data]07:00
- Repetition07:17
- Brand Marketing Measurements & Mistakes04:13
- A Million Impressions Campaign Example06:36
- AI Marketing Assistant10:31
- Anti Detect Browsers12:34
- Target market01:22
- Personas01:20
- Value proposition01:12
- Customer value proposition01:04
- Quiz2 questions
- Positioning, customer value, and campaign ideas01:25
- 4Ps00:40
- Changing a brand00:52
- Introduction to Branding with Lacoste01:04
- How Does Your Brand Create Value?03:31
- Brand Collaborations09:11
- Assignment00:05
- Visual Identity Is More than a Logo03:33
- Assignment00:13
- Logo evolution example00:51
- Brand sounds01:35
- Brand sounds example00:31
- Brand naming01:14
- Motto / slogan00:55
- Brand extensions01:21
- Brand architecture01:37
- Brand Customer Value Proposition2 questions
- Workbook 1 [Brand Strategy]09:03
- Workbook 2 [Brand Tactics]07:33
- Brand Tactics Assignment [Personal Branding]00:06
- How Brands Grow Part 106:34
- How Brands Grow Part 14 questions
- Case Study: Airbnb00:19
- Case Study: Airbnb1 question
- Marketing Laws03:09
- Marketing Laws6 questions
- Brands are not sustainable competitive advantages01:48
- Competitive Advantage1 question
- Branding is more important in some contexts than in others00:37
- Influencer Video00:57
- What Is a Brand Manager?06:27
- Limitations of the 4Ps02:54
- Marketing Small Vs. Large Companies07:04
- Positioning03:16
- Quiz1 question
- Creative: Direct Response & Brand Marketing09:37
- The consumer journey, go-to-market01:29
- Research, metrics, and advertising02:12
- Out of Market Buyers04:09
- Quiz1 question
- Mascots & Emotions in B2B Branding07:44
- B2B Creative Branding02:33
- Make Your B2B Brand FAMOUS05:38
- B2B Branding for SAAS07:07
- Brex Example06:46
- Rule #1 of Personal Branding04:52
- Assignment00:10
- What LinkedIn Teaches Us about Branding06:54
- LinkedIn Branding3 questions
- More on Personal Branding08:32
- Quiz1 question
- Assignment00:06
- Personal Branding 308:27
- Fashion Matters!06:46
- Iconic Fashion for Building a Personal Brand00:32
- Assignment00:29
- When Branding Matters More03:43
- Branding Matters1 question
- Life Coach Case Study + Psychology & Influence07:41
- Your Comprehensive Personal Branding Plan13:37
- Quiz3 questions
- Personal Branding CASE STUDY09:56
- Quiz2 questions
- Assignment00:04
- Influencer Outreach05:23
- Strong Point of View04:46
- BLOCKBUSTERS07:10
- Being the Best Does Not Matter02:52
- The FASTEST Way to Raise Your Brand Awareness05:08
- ASSIGNMENT00:03
- How to Be More Likeable00:41
- Likeability1 question
- Shark Tank00:24
- Assignment00:30
- 11 Ways to Build Your Personal Brand [Harvard Business Review]09:14
- Professional Service Personal Branding05:45
- Quiz1 question
- Assignment00:26
- Dan Lok00:23
- New! LinkedIn Thought Leader Ads02:57
- LinkedIn Thought leader Example00:54
- Advice from Gary Vaynerchuk26:57
- Reach 104:05
- Reach 205:18
- Reach 306:06
- Reach 406:29
- Reach 507:12
- Collaborators 107:14
- Collaborators 205:27
- Collaborators 306:14
- Collaborators 405:00
- Collaborators 505:37
- Blockbusters 104:55
- Blockbusters 205:02
- Platform: Get Noticed in a Busy World26:59
- One Million Followers A08:03
- One Million Followers B06:25
- One Million Followers C07:56
- One Million Followers D07:21
- Resources00:57
- Personal Branding & more00:16
Requirements
- Moderate level of understanding of marketing and branding
Description
Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler’s Kellogg School of Management and has helped countless startups with their branding.
If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you’re a founder, this course will show you how to catapult your company to fame.
This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I’ll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.
This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren’t relying on flaky Internet resources.
- Brand Management with generative AI and strategic AI
- Advanced brand theory
- Case study on the luxury brand management & fashion marketing leader Lacoste
- Brand management with generative AI
- Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships
- My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada
- FMCG / CPG brand management considerations
- B2B brand management drivers
- Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding
- How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
- How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency–both conceptually and through advertising channels such as Facebook and LinkedIn
- How to penetrate a new market quickly to build brand credibility and awareness
- How to leverage associations to establish a brand that doesn’t yet have credibility
- How to develop a comprehensive branding and brand marketing strategy
- How to source and secure influencer brand deals (7 steps to secure brand partnerships)
Key branding sections:
- How Brands Grow
- Brand Management Lessons from Lacoste
- Branding Strategy
- Branding Tactics
- Macro Business Perspective of Branding
- Raising Brand Awareness
- B2B Branding
- Personal Branding
- Advanced Concepts in Brand Development
- Psychological and Emotional Drivers behind Brand Loyalty and Identity
- Brand Positioning
- Brand Differentiation vs Distinctiveness Strategies
- Leveraging Cultural Trends and Consumer Behavior Insights to Build Brand Equity
Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.
Who this course is for:
- Marketers
- Marketing Managers
- Brand Managers
- Entrepeneurs
- Aspiring Brand Managers
- Brand Marketing Managers
- Marketing Consultants
- Marketing Agencies
- Influencers
Note: The course is free for a limited time and limited to 500 users. Enroll as soon as possible. If it is no longer free, it means you are late, and it has already exceeded its limits.
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