Data Based Decision Making, Data Analysis. Data Collection, Cleaning, Statistical Analysis, Visualisation, Privacy.
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What you’ll learn
- Business Analysis
- Data Analysis
- Microsoft Excel
- Data Science
- Data Collection and Acquisition
- Data Cleaning and Preparation
- Statistical Analysis
- Data Interpretation and Reporting
- Data Visualisation
- Data Privacy and Ethics
- Tools and Software for Data Analysis
- Career Development and Job Market Trends
- Data Analysis (Core Foundational Skills)
- Introduction to Business and Data Analysis (Supplementary Module)
- Hands-on Experience (Practical Application)
- Data-Based Decision Making (Strategic Application)
- Advanced Microsoft Excel Usage (Specialized Skill)
- SQL and SQL for Data Analysis (Database Skills)
- Specialization: Data Analysis in Marketing (Supplementary Module)
- Specialization: Sales & Service Data Analysis & Analytics (Supplementary Module)
- Specialization: Data Quality, Management & Governance (Supplementary Module)
- Data Based Decision Making and Cost-Benefit Analysis (Supplementary Module)
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This course includes:
- Role Play
- 22 hours on-demand video
- 156 articles
- 89 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Course content
18 sections • 312 lectures • 30h 3m total length
- Presentation
- Welcome to MTF
- Course Slide-deck
- A Guide for Data Analysts
- Introduction
- Data Collection and Acquisition
- Data Cleaning and Preparation
- Exploratory Data Analysis (EDA)
- Statistical Analysis
- Data Visualisation
- Predictive Analytics
- Data Interpretation and Reporting
- Data Privacy and Ethics
- Tools and Software for Data Analysis
- Building a Data Analyst Portfolio
- Career Development and Job Market Trends
- A Guide to build a Data Analyst Portfolio
- A Guide to Find a Data Analyst Job
- Practical exercises
- Next Steps
- Introduction to Business and Data Analysis
- Main business goals of data analysis
- Data types and sources
- Exploratory Data Analysis
- Data Analysis in Business
- Introduction to Business and Data Analysis
- Understanding Business Needs and Defining Problems
- Data Collection: Sources and Methods
- Data Cleaning and Preparation
- Exploratory Data Analysis (EDA)
- Business Data Analysis Techniques
- Data Visualization for Business Insights
- Case Studies: Business and Data Analysis in Action
- The Role of Technology in Business and Data Analysis
- Building a Career in Business and Data Analysis
- Module presentation
- Module overview
- Excel
- Excel Practical Task
- SQL
- Exercise: Retrieve and Analyze Customer and Order Data with SQLite
- Python
- Handling Missing Data and Analysing the Data with Python
- R practice
- Exercise: Conduct Statistical Analysis Using R
- Tableau
- Exercise: Visualizing Global Earthquake Data with Geographic Representation
- Next steps
- Introduction to Data-Based Decision Making (DBDM)
- The Data Landscape: Types, Sources, and Quality.
- Data Collection and Preparation
- Descriptive Analytics: Understanding the “What”
- Diagnostic Analytics: Exploring the “Why”
- Predictive Analytics: Forecasting the “Future”
- Prescriptive Analytics: Recommending the “How”
- Data-Driven Culture and Organizational Change
- Tools and Technologies for Data-Based Decision Making
- Case Studies in Data-Based Decision Making
- Presentation
- Course overview
- Course Slide-deck
- 1. Advanced Formulas and Functions. Exercise 1: Logical Functions
- Exercise 2: Lookup and Reference Functions
- Exercise 3: Text Functions
- Module 2: Data Analysis and Visualisation. Exercise 4: Pivot Tables
- Exercise 5: Advanced Charting
- Exercise 6: Conditional Formatting
- Exercise 7: Data Tables
- Module 3: Data Management and Cleaning. Exercise 8: Data Validation
- Exercise 9: Text to Columns
- Exercise 10: Removing Duplicates
- Module 4: Automation with Macros and VBA
- Exercise 11: Recording Macros
- Exercise 12: Editing Macros
- Exercise 13: Automating Tasks
- Exercise 14: Debugging Macros
- Module 5: Advanced Data Import and Export. Exercise 15: Using JSON
- Exercise 16: Importing data
- Exercise 17: Data Integration with SQLite and Excel
- Exercise 18: Advanced Filtering and Sorting with Dynamic Arrays
- AI-Powered Excel: Unleashing the Power of Gemini and Copilot
- Next Steps in Excel Learning
- Presentation
- Course Materials
- Course overview
- Introduction
- Basic SQL Commands
- Retrieving and Manipulating Data
- Advanced Queries and Data Aggregation
- Working with Joins
- Subqueries and Nested Queries
- Modifying Data in SQL
- Optimising and Indexing Your Queries
- Advanced SQL Features
- Final Project
- Final Assessment Preparation
- Recommended Resources
- Introduction to SQL and Relational Databases
- SQL Fundamentals: Building a Strong Foundation
- Querying and Manipulating Data Effectively
- Combining Data from Multiple Tables: Mastering Joins
- Advanced Querying Techniques for Complex Analysis
- Recursive Queries
- Unlocking the Power of SQL for Data Analysis
- Optimizing SQL Queries for Efficiency
- Real-World SQL Data Analysis Examples and Use Cases
- Integrating SQL with Popular Data Analysis Tools
- SQL Security Best Practices
- Exploring the Landscape of SQL Dialects
- Module Presentation
- Module Slide-deck and materials
- Module Overview
- Types of Marketing Data
- M1_A01_The Role of Data Analysis in Modern Marketing
- M1_A02_Data Sources for Marketers_ Internal and External Options
- Developing an Analytical Mindset
- M2_A03_Key Marketing Metrics
- M2_A04_Limitations and Challenges in Metrics-Based Decision-Making
- Data Analysis Frameworks in Marketing
- M3_A05_Understanding Statistical Concepts for Marketers
- M3_A06_Key Analytical Models
- M4_A07_Principles of Data-Driven Segmentation
- M4_A08_Theories of Customer Segmentation
- M4_A09_Linking Segmentation to Campaign Strategies
- Predictive Analytics A Marketer’s Perspective
- M5_A10_Applications in Marketing
- M5_A11_Introduction to Forecasting Techniques
- Designing Effective AB Tests
- M6_A12_Theoretical Basis of Campaign Analysis
- M6_A13_Continuous Optimisation Frameworks
- M7_A14_Ethical Considerations in Marketing Data
- M7_A15_Bias in Marketing Data
- M7_A16_Sustainability in Marketing Data Practices
- M8_A17_The Data-Driven Marketing Cycle
- M8_A18_Building a Data-Informed Marketing Culture
- Short Summary
- Study Guide and Quiz
- Briefing Document: Data Analysis in Modern Marketing
- Module overview
- Module Slide-deck
- The Importance of Data in Sales and Customer Service
- Types of Data in Sales and Service Environments
- Key Metrics and KPIs for Sales and Service
- Overview of Data Analysis Tools
- Sources of Sales and Service Data
- Data Quality – Identifying & Handling Issues
- Data Cleaning Techniques (Excel & Python Basics)
- Structuring Data for Analysis
- Customer Segmentation Techniques
- Analysing Customer Feedback and Support Data
- Understanding Sales Trends and Patterns
- Sales Pipeline Analysis
- Conversion Rate Optimisation Using Data
- Analysing Customer Lifetime Value (CLV)
- Sentiment Analysis for Customer Feedback
- Personalisation Strategies Based on Data
- Customer Churn Prediction and Prevention
- Analysing Service Response Times and Customer Satisfaction
- Identifying Service Bottlenecks
- Optimising Workflows Using Data
- Using Data to Improve Customer Support Efficiency
- Module Introduction
- Course Slides
- Introduction to Data Governance
- Data Governance Frameworks
- Data Governance Roles and Responsibilities
- Data Quality Management
- Data Management Fundamentals
- Data Governance and Management in Practice
- Data Governance Tools and Technology
- Next steps
- Optional Quiz
- Module Overview
- Module Slide-deck
- Cost-Benefit Analysis (CBA)
- CBA Exercise: Evaluating a Digital Transformation Initiative
- What is Data-Based Decision Making
- Gathering the Right Data
- Analysing and Interpreting Data
- Conducting a Cost-Benefit Analysis
- Integrating Data into Decision-Making Processes
- Tools & Technologies for Data-Based Decision Making
- Next Steps
- Module Overview
- Course Slide-deck
- What is Financial Data Analysis
- Importance of Data Analysis in Financial Decision-Making
- Overview of Financial Data Sources
- Tools for Financial Data Analysis
- Setting Up Your Analytical Toolkit
- Introduction to Yahoo Finance, Alpha Vantage, and Quandl
- Types of Financial Data
- Data Collection Methods
- Handling Large Datasets in Excel and Python
- Identifying and Handling Missing Data in Financial Analysis
- Normalising and Transforming Financial Data
- Outlier Detection in Financial Datasets
- Working with Time-Series Data in Pandas
- Common Financial Data Issues and How to Fix Them
- Summary Statistics and Descriptive Analysis in Finance
- Visualising Financial Data with Matplotlib and Seaborn
- Identifying Trends and Seasonality in Financial Data
- Correlation and Covariance in Financial Datasets
- Detecting Market Anomalies through Data Analysis
- Key Financial Ratios
- Market Indicators
- Portfolio Performance Metrics
- Risk Measurement
- Introduction to Time-Series Forecasting in Finance
- Moving Averages and Exponential Smoothing
- ARIMA Modeling
- Forecasting Stock Prices Using Python
- Limitations and Challenges in Financial Forecasting
- Basics of Machine Learning for Financial Data
- Supervised vs Unsupervised Learning in Finance
- Algorithmic Trading Basics (Introduction to Trading Bots)
- Predicting Stock Prices with Regression Models
- Clustering Techniques for Market Segmentation
- Understanding Risk and Return in Finance
- Modern Portfolio Theory (MPT) and the Efficient Frontier
- Monte Carlo Simulation for Risk Assessment
- Portfolio Diversification and Asset Allocation
- Real-World Portfolio Optimization Using Python
- Basics of SQL for Financial Data Retrieval
- Writing Queries to Extract Market and Company Data
- Joining and Aggregating Financial Datasets with SQL
- Automating Financial Reports with SQL
- Big Data Analytics in Finance: An Overview
- Risk Assessment in Finance with Big Data
- Customer Segmentation in Finance with Big Data
- Fraud Detection in Finance with Big Data
- Finance Data Analysis & Analytics: Tools, Techniques, and Best Practices
- Module Slide-deck
- The Role of Data in Modern Operations
- Foundational Concepts of Data Analysis
- Introduction to Tools and Software
- Data Sources in Operations
- Data Cleaning and Preprocessing
- Data Integration and Transformation
- Data Collection Methods
- Creating Derived Metrics and KPIs
- Analysing Key Performance Indicators (KPIs)
- Basic Statistical Analysis for Operations
- Root Cause Analysis
- Process Analysis and Improvement
- Variance Analysis
- Flowcharts
- Mapping and Analysing Operational Processes
- Introduction to Forecasting Techniques
- Visualising Operational Data
- Predictive Modelling in Operations
- Scenario Planning and Simulation
- Regression Analysis for Forecasting
- Regression Analysis for Forecasting
- Statistical Process Control (SPC)
- Optimisation Techniques
- Machine Learning in Operations
- Linear Programming for Resource Allocation
- Linear Programming for Resource Allocation
- Developing Data-Driven Strategies
- Change Management and Communication
- Presentation of the Module
- Module overview
- Decoding the Context for Effective Communication
- How We See: The Principles of Visual Perception
- Selecting the Right Visual for Your Message
- Designing for Clarity and Impact: Eliminating Clutter
- Guiding the Eye: Focusing Your Audience’s Attention
- The Magic of Narrative
- Dissecting Effective Visual Stories and Seeking Fresh Perspectives
- Congrats on finishing the Module
- The Little Red Riding Hood
- Course presentation
- Course overview
- Python basics recap
- Intro to data analysis
- Intro to Pandas
- File handling data storage
- Descriptive statistics
- Handling missing data
- Data validation and quality control
- Inferential statistics
- Regression analysis
- Merging and joining datasets
- Handling time series data
- Pivot tables and reshaping
- Introduction to visualization libraries
- Expanding your visualization toolkit
- Lets practice
- Exercise 1
- Exercise 2
- Exercise 3
- Final words
- Course overview
- Introduction to Cognitive and Emotional Drivers
- Heuristics and Mental Shortcuts
- Emotional Intelligence and Decision Making
- Stress, Pressure, and Decision Quality
- Decision Fatigue and Choice Overload
- Biases in Group Settings
- Nudging and Behavioural Economics in Decision Making
- Motivation and Behavioural Drivers
- Risk Perception and Cognitive Framing
- Psychological Safety in Teams
- Decision Making in Uncertainty
- Ethical and Moral Dimensions of Behavioural Decisions
- Applying Behavioural Insights in Organisational Contexts
- Integrating Psychology & Emotional Intelligence with Decision Making
- Communicating Data Insights Online
- Interactive Part
- Tactics for Clear Storytelling Logic and Structure
- Congratulations with finishing from MTF
- Bonus Section: Next Steps
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to Program: Data Analyst: Professional Certificate in Data Analysis by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 712 000 students.
Course Authors:
Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Dr. Pedro Nunes has built a multifaceted career combining academia and practical business expertise. His educational journey culminated with a Doctorate in Economic Analysis and Business Strategy with a cum laude mention from the University of Santiago de Compostela. Professionally, he has navigated through various sectors, including technology, international commerce, and consultancy, with roles ranging from business analyst to director. Currently, Pedro serves as a Professor in several DBA programs, applying his extensive industry experience and academic insights to educate the next generation of professionals.
“Data Analyst: Professional Certificate in Data Analysis” course is structured to provide a comprehensive learning experience, starting with foundational data analysis skills and progressing to specialized applications and advanced techniques. Here’s a breakdown of the key sections:
Section: Data Analysis (Core Foundational Skills)
- This section lays the groundwork for data analysis, covering essential concepts like data collection, cleaning, preparation, and exploratory data analysis (EDA).
- It delves into statistical analysis, data visualization, and predictive analytics.
- Crucially, it addresses data interpretation, reporting, privacy, and ethics, ensuring a well-rounded understanding.
- You’ll also gain insights into the tools and software used in data analysis, portfolio building, and career development.
Section: Introduction to Business and Data Analysis (Supplementary Module)
- This module bridges the gap between data analysis and business application.
- It focuses on understanding business needs, defining problems, and applying data analysis techniques to solve business challenges.
- You’ll explore data types and sources, business data analysis techniques, and data visualization for business insights.
- Case studies and discussions on the role of technology in business and data analysis are included.
Section: Hands-on Experience (Practical Application)
- This section emphasizes practical skills development through hands-on exercises using industry-standard tools.
- You’ll gain experience with Excel, SQL, Python, R, and Tableau.
- Exercises focus on tasks like retrieving and analyzing data, handling missing data, conducting statistical analysis, and creating data visualizations.
Section: Data-Based Decision Making (Strategic Application)
- This section focuses on using data to inform decision-making processes.
- It covers various types of analytics (descriptive, diagnostic, predictive, and prescriptive) and how they contribute to data-driven decision-making.
- You’ll learn about data-driven culture, tools and technologies, and real-world case studies.
Section: Advanced Microsoft Excel Usage (Specialized Skill)
- This module dives deep into advanced Excel functionalities, including advanced formulas, data analysis, visualization, data management, and automation with macros and VBA.
- The module also talks about AI powered excel with Gemini and Copilot.
- It includes numerous practical exercises to reinforce learning.
Section : SQL and SQL for Data Analysis (Database Skills)
- This section provides a comprehensive understanding of SQL, covering basic commands, data retrieval and manipulation, advanced queries, joins, subqueries, and data modification.
- It also covers query optimization, indexing, and advanced SQL features.
- The module concludes with a final project and assessment preparation.
Section: Specialization: Data Analysis in Marketing (Supplementary Module)
- This module is focused on the application of data analysis within a marketing context.
- It covers marketing data types, sources, key metrics, analytical models, segmentation, predictive analytics, A/B testing, campaign analysis, ethical considerations, and building a data-driven marketing culture.
Section: Specialization: Sales & Service Data Analysis & Analytics (Supplementary Module)
- This module is focused on the analysis of data within sales and service enviroments.
- It covers topics such as sales trends, pipeline analysis, conversion rate optimization, customer churn prediction, and using data to improve customer support efficiency.
- It also covers data sources, quality, and cleaning.
Section: Specialization: Data Quality, Management & Governance (Supplementary Module)
- This module focuses on the principles and practices of data governance and management.
- It covers data governance frameworks, roles, responsibilities, data quality management, and the use of data governance tools and technology.
Section: Data Based Decision Making and Cost-Benefit Analysis (Supplementary Module)
- This module combines data-based decision-making with cost-benefit analysis.
- It covers how to gather, analyze, and interpret data for decision-making, and how to conduct cost-benefit analyses to evaluate potential initiatives.
- It also covers the tools and technologies used for data-based decision-making.
Data analysis is the process of collecting, cleaning, and organizing data to uncover patterns, insights, and trends that can help individuals and organizations make informed decisions. It involves examining raw data to find answers to specific questions, identify potential problems, or discover opportunities for improvement.
Data analysts transform raw data into actionable insights to help organisations improve operations, strategies, and customer experiences. Core skills include statistical analysis, critical thinking, data visualisation, and proficiency in tools like Excel, SQL, Python, and Tableau.
Learning data analysis skills is crucial for career building in today’s data-driven world, both for professional positions and managers of all levels. Here’s why:
For Professionals:
Increased Employability: Data analysis skills are in high demand across various industries. Professionals with these skills are more likely to secure well-paying jobs and advance in their careers.
Improved Decision-Making: Data analysis enables professionals to make informed decisions based on evidence and insights rather than relying on intuition or guesswork.
Enhanced Problem-Solving: Data analysis helps professionals identify the root causes of problems, develop effective solutions, and track the effectiveness of interventions.
Increased Efficiency and Productivity: By automating tasks and identifying areas for improvement, data analysis can help professionals work more efficiently and increase their productivity.
For Managers:
Strategic Planning: Data analysis provides managers with the insights needed to develop effective strategies, set realistic goals, and track progress towards objectives.
Performance Management: Managers can use data to monitor team performance, identify areas for improvement, and provide targeted feedback to employees.
Risk Management: Data analysis can help managers identify potential risks, assess their impact, and develop mitigation strategies.
Innovation and Growth: By analyzing data on customer behavior, market trends, and competitor activities, managers can identify opportunities for innovation and growth.
Learning data analysis skills is essential for professionals and managers of all levels who want to succeed in today’s data-driven world. These skills can help individuals make better decisions, solve problems more effectively, and contribute to the success of their organizations.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in business and Data Analysis
- Data analysis also is the process of collecting, cleaning, and organizing data to uncover patterns, insights, and trends that can help individuals and organizations make informed decisions. It involves examining raw data to find answers to specific questions, identify potential problems, or discover opportunities for improvement. Data analysts transform raw data into actionable insights to help organisations improve operations, strategies, and customer experiences. Core skills include statistical analysis, critical thinking, data visualisation, and proficiency in tools like Excel, SQL, Python, and Tableau. Learning data analysis skills is crucial for career building in today’s data-driven world, both for professional positions and managers of all levels.
- For Professionals: Increased Employability: Data analysis skills are in high demand across various industries. Professionals with these skills are more likely to secure well-paying jobs and advance in their careers. Improved Decision-Making: Data analysis enables professionals to make informed decisions based on evidence and insights rather than relying on intuition or guesswork. Enhanced Problem-Solving: Data analysis helps professionals identify the root causes of problems, develop effective solutions, and track the effectiveness of interventions. Increased Efficiency and Productivity: By automating tasks and identifying areas for improvement, data analysis can help professionals work more efficiently and increase their productivity.
- For Managers: Strategic Planning: Data analysis provides managers with the insights needed to develop effective strategies, set realistic goals, and track progress towards objectives. Performance Management: Managers can use data to monitor team performance, identify areas for improvement, and provide targeted feedback to employees. Risk Management: Data analysis can help managers identify potential risks, assess their impact, and develop mitigation strategies. Innovation and Growth: By analyzing data on customer behavior, market trends, and competitor activities, managers can identify opportunities for innovation and growth.
- Learning data analysis skills is essential for professionals and managers of all levels who want to succeed in today’s data-driven world. These skills can help individuals make better decisions, solve problems more effectively, and contribute to the success of their organizations.
- Section: Data Analysis (Core Foundational Skills) This section lays the groundwork for data analysis, covering essential concepts like data collection, cleaning, preparation, and exploratory data analysis (EDA). It delves into statistical analysis, data visualization, and predictive analytics. Crucially, it addresses data interpretation, reporting, privacy, and ethics, ensuring a well-rounded understanding. You’ll also gain insights into the tools and software used in data analysis, portfolio building, and career development.
- Section: Introduction to Business and Data Analysis (Supplementary Module) This module bridges the gap between data analysis and business application. It focuses on understanding business needs, defining problems, and applying data analysis techniques to solve business challenges. You’ll explore data types and sources, business data analysis techniques, and data visualization for business insights. Case studies and discussions on the role of technology in business and data analysis are included.
- Section: Hands-on Experience (Practical Application) This section emphasizes practical skills development through hands-on exercises using industry-standard tools. You’ll gain experience with Excel, SQL, Python, R, and Tableau. Exercises focus on tasks like retrieving and analyzing data, handling missing data, conducting statistical analysis, and creating data visualizations.
- Section: Data-Based Decision Making (Strategic Application) This section focuses on using data to inform decision-making processes. It covers various types of analytics (descriptive, diagnostic, predictive, and prescriptive) and how they contribute to data-driven decision-making. You’ll learn about data-driven culture, tools and technologies, and real-world case studies.
- Section: Advanced Microsoft Excel Usage (Specialized Skill) This module dives deep into advanced Excel functionalities, including advanced formulas, data analysis, visualization, data management, and automation with macros and VBA. The module also talks about AI powered excel with Gemini and Copilot. It includes numerous practical exercises to reinforce learning.
- Section : SQL and SQL for Data Analysis (Database Skills) This section provides a comprehensive understanding of SQL, covering basic commands, data retrieval and manipulation, advanced queries, joins, subqueries, and data modification. It also covers query optimization, indexing, and advanced SQL features. The module concludes with a final project and assessment preparation.
- Section: Specialization: Data Analysis in Marketing (Supplementary Module) This module is focused on the application of data analysis within a marketing context. It covers marketing data types, sources, key metrics, analytical models, segmentation, predictive analytics, A/B testing, campaign analysis, ethical considerations, and building a data-driven marketing culture.
- Section: Specialization: Sales & Service Data Analysis & Analytics (Supplementary Module) This module is focused on the analysis of data within sales and service enviroments. It covers topics such as sales trends, pipeline analysis, conversion rate optimization, customer churn prediction, and using data to improve customer support efficiency. It also covers data sources, quality, and cleaning.
- Section: Specialization: Data Quality, Management & Governance (Supplementary Module) This module focuses on the principles and practices of data governance and management. It covers data governance frameworks, roles, responsibilities, data quality management, and the use of data governance tools and technology.
- Section: Data Based Decision Making and Cost-Benefit Analysis (Supplementary Module) This module combines data-based decision-making with cost-benefit analysis. It covers how to gather, analyze, and interpret data for decision-making, and how to conduct cost-benefit analyses to evaluate potential initiatives. It also covers the tools and technologies used for data-based decision-making.
Note: The course is free for a limited time and limited to 500 users. Enroll as soon as possible. If it is no longer free, it means you are late, and it has already exceeded its limits.
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