Amazon, eBay, Mailchimp Email Marketing, Google Ads, Search Engine Optimisation (SEO) & Shopify – 15 Hours of Content
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What you’ll learn
- Research and source profitable products
- Build a high converting website on Shopify
- Create email marketing campaigns using MailChimp and drive repeat business
- Launch an Amazon business and reach customer worldwide
- Launch an eBay shop and sell new and used products
- Grow free website traffic using Search Engine Optimisation
- Drive traffic fast using Google Ads
This course includes:
- 15 hours on-demand video
- 1 practice test
- Assignments
- 113 downloadable resources
- Access on mobile and TV
- Full lifetime access
- Certificate of completion
Course content
10 sections • 205 lectures • 15h 5m total lengthCollapse all sections
Introduction
- Introduction
Product Research
- Researching Products to Sell Online
- Different types of products
- Researching and selecting products
Creating a brand
- Branding for your eCommerce business
- Choosing and buying a URL
- Create a brand for your business.
Building an eCommerce website using Shopify
- Why Shopify
- What are the benefits of Shopify
- Shopify Account levels
- Opening a Shopify account
- Open your Shopify account
- Building a Shopify store: Anatomy of the Shopify Store
- Building a Shopify store: Choosing a Shopify theme
- Building a Shopify store: Editing your Shopify Theme
- Building a Shopify store: Shopify Theme Settings
- Test your Shopify knowledge
- Building a Shopify store: Installing Shopify Apps
- Building a Shopify store: Setting payment methods
- Building a Shopify store: Setting Shipping Rates
- Customising the Shopify Checkout
- Building a Shopify store: Creating a Shopify Blog
- Building a Shopify store: Adding Pages
- Building a Shopify store: Menus, Filters and Redirects
- Customise your Shopify Storefront
- Creating inventory: Product collections
- Creating inventory: Manual product creation
- Creating inventory: Bulk product creation
- Creating products test
- Uploading products
- Managing Customers & Orders: Customers
- Managing Customers & Orders: Orders
- Managing Customers & Orders: Return and Refunds
- Shopify Marketing: Shopify Mail
- Shopify Marketing: Discount Codes
- Shopify Analytics
- Installing and configuring important Shopify marketing apps
Sell on Amazon
- Roadmap for Starting an Amazon Business
- Amazon Basics: Account levels – Standard or Professional
- Amazon Basics: Referral Fee
- Amazon Basics: Combined North American and EU accounts + single sign on
- Amazon Basics: Account opening requirements
- Starting your Amazon Business – Assignment
- Fulfilment options: FBM – Benefits and drawbacks
- Fulfilment options: FBA – Benefits and drawbacks
- Fulfilment options: Seller Fulfilled Prime (SFP) – Benefits and drawbacks
- Fulfilment options: Choosing the right fulfilment option
- Choosing fulfilment option(s) for your business
- Amazon’s catalogue: Intro
- Amazon’s catalogue: Anatomy of the Amazon product detail page
- Amazon’s catalogue: How Amazon combines product details from different sellers
- Amazon’s catalogue system: Creating product listings by catalogue matching
- Match your product against Amazon’s catalogue
- Amazon Search: Intro
- Amazon Search: Ranking factors
- Amazon Search: How Amazon indexes content
- Amazon Search: Improving performance
- Amazon Search Quiz
- Listing Creation: Researching Keywords – introduction
- Listing Creation: Researching Keyword using Helium 10
- Listing Creation: Optimising product listings
- Creating optimised Amazon products
- Listing Creation: Creating listing via product entry form
- Listing Creation: Downloading the right feed file
- Listing Creation: Price and quantity file (& inventory loader)
- Listing Creation: Category specific flat files
- Listing Creation: Creating Variations
- Listing Creation: Fixing errors – drafts and selling applications
- Uploading your product listings
- Pricing: The Buy Box
- Pricing: Dynamic pricing
- Pricing: Pricing Health, Fix Pricing Errors & Fee Discount
- Managing Pricing
- FBM: Shipping options
- FBM: Shipping templates
- FBM: Listing level shipping settings
- FBM: Seller Fulfilled Prime (SFP)
- Creating shipping templates
- FBA: Benefits of FBA
- FBA: FBA setup
- FBA: FBA fees
- FBA: FBA fee reporting
- FBA: FBA inventory creation
- FBA: Send/Replenish FBA inventory
- FBA: Inventory Planning
- Setting up FBA and creating a shipment
- Reporting: Payment Reports
- Reporting: Selling Coach Report
- Reporting: Business Reports
- Order management: Orders
- Order management: Returns
- Returns settings
- Order management: Customer Messages
- Seller performance: Feedback
- Seller performance: A-Z Claims
- Seller performance: Order Defect Rate
- Seller performance: Other performance measures
- Seller Performance Quiz
- Amazon for Business
- Growing your sales: Deals
- Growing your sales: Vouchers
- Growing your sales: Promotions
- Amazon Advertising: Sponsored Product and Sponsored Brands
- Amazon Advertising: Ad objective and measurements
- Amazon Advertising: Targeting and keyword matching types
- Amazon Advertising: Amazon Sponsored Product Ads
- Amazon Advertising: Amazon Sponsored Brands Ads
- Amazon Advertising: Organising campaigns
- Create a Sponsored Ads campaign
- Your brand on Amazon: Amazon Brand Registry intro
- Your brand on Amazon: Brand Registry features
- Your brand on Amazon: Branded Storefronts
- Your brand on Amazon: A+ Content
- Your brand on Amazon – Quiz
- Expand internationally: Amazon’s International sites
- Expand internationally: Build international listing tool
- Expand internationally: Create international listings
- Expand internationally: Pan European FBA
- Expand internationally: Customer Service
- Expanding internationally
Sell on eBay
- Why sell on eBay
- eBay basics: Account Types and Selling Limits
- eBay basics: eBay Fees and Payments
- Starting your eBay Business
- eBay basics: eBay Account Settings
- eBay basics: Seller Hub
- eBay Account settings
- eBay Best Match Search
- Best Match Search Quiz
- eBay listings: eBay Listing Types
- eBay listings: Quick Listing Form
- eBay listings: Variation listings
- eBay listings: Payment Options
- eBay listings: Product identifiers and Item specifics
- eBay listings: Setting Postage rates
- eBay Listings: Keyword Research
- eBay listings: Listing and Selling Policies
- eBay Listings: Optimising eBay listings
- Keyword Research
- Start your eBay business!
- eBay Seller Levels and Performance Standards
- Managing orders: Intro
- Managing orders: Feedback
- Managing orders: disputes
- Managing orders: Returns
- Managing orders: Buyer Messages
- eBay Feedback Quiz
- Growing sales: Promoted listings
- Growing sales: Selling internationally
- Growing sales: eBay Seller Levels
- Growing sales: eBay Shops
- Growing sales: Promotions and markdown sales
- Promoting your eBay Business
Search Engine Marketing: Google Ads
- Search Engine Marketing: Search Engine Optimisation vs. Paid Search
- Google Ads basics: Why Google Ads
- Google Ads basics: Introduction to Google Ads
- Test you knowledge of Google Ads
- Google Ads basics: Google Account level settings
- Google Ads basics: Ad Auction and Ranking
- Google Ads basics: Bidding Strategies
- Google Ads basics: Campaign Budgets
- Test your knowledge on the basics of Google Ads
- Google Ads Campaigns: Campaign Types
- Google Ads Campaigns: Campaign objectives
- Google Ads Campaigns: Ad Account Structure
- Google Ads Campaigns: settings
- Google Ads Campaigns: Targeting
- Google campaign test.
- Think about your objectives
- Search Ads: Creating Search Ads
- Search Ads: Writing Successful Search Ads
- Search Ads: Keyword Research
- Search Ads: Keyword Planner
- Search Ads: Keyword Match Types
- Search Ads: Dynamic Search Ads
- Search Ads: Optimising Search Ads
- Google Search Ads quiz
- Display Campaigns: Intro
- Display Ads: Creating Display Campaigns
- Display Ads: Optimising Display Ads
- Google Display Ads Quiz
- Google Shopping: Intro
- Google Shopping: Google Merchant Centre
- Google Shopping: Creating and optimising a product feed
- Google Shopping: Google Merchant Centre Settings
- Google Shopping: Creating Google Shopping Campaigns
- Google Shopping: Optimising Google Shopping Campaigns
- Google Shopping Ads Quiz
- Create a Google Shopping Ads campaign
- Reporting & Analytics: Important Metrics
- Reporting & Analytics: Insights
- Reporting & Analytics: Reports
- Reporting & Analytics: Dashboards
- Set up conversion tracking
- Reporting & Analytics: Tracking conversions
- Tools: Google Ads Editor
- Tools: Shared Library
- Tools: Google Ads Preview Tool
- Performance Max Campaigns: Google Ads Quick Start!
Search Engine Marketing: Search Engine Optimisation (SEO)
- SEO Basics: Why Search Engine Optimisation (SEO)
- SEO Basics: Anatomy of the Search Engine Results Page (SERP)
- How Search Engines Work: Crawling and Indexing
- How Search Engines Work: Ranking
- Elements on SEO: 3 Main SEO Activities
- Elements on SEO: White Hat SEO vs. Black Hat SEO
- SEO Basics Quiz
- Technical SEO: Maximising Index Inclusion
- Check your index inclusion
- Technical SEO: Domain, Brand and Spam Factors
- Optimise your domain ranking factors
- Technical SEO: Site Configuration Factors
- Optimise your site’s configuration
- Crawling and ranking quiz
- On-Page SEO: Introduction
- On-Page SEO: Keyword Research
- On-Page SEO: Creating Optimised Content
- Optimise your site!
- Off Page SEO: Introduction
- Off-Page SEO: Link Building and Why it is Important
- Off-Page SEO: Link Building Strategies
- Off-Page SEO: Local SEO
- Improve your Off-Page SEO
- Google Search Console: Intro
- Google Search Console: Monitoring Keyword Rankings
- Setting up Google Search console
- SEO Checklist
Email Marketing with MailChimp
- Email Basics: Why Email Marketing
- Setup your MailChimp account
- Benefits of email marketing
- Email Deliverability: Intro
- Email Deliverability: Best Practices
- Setting up your domain
- Email Deliverability quiz
- Email Deliverability: MailChimp Email Domain Authentication
- Mailchimp Integration: MailChimp <> WordPress integration
- Mailchimp Integration: MailChimp <> Shopify Integration
- Integrating MailChimp with your eCommerce platform
- Building your Email list: Intro
- Building your Email list: MailChimp Audiences and importing contacts
- Building your Email list: MailChimp Audience Dashboard & Settings
- Building your Email list: MailChimp Inbox
- Building your Email list: Mailchimp Embedded Forms
- Building your Email list: MailChimp pop up forms
- Building your Email list: MailChimp Landing Pages
- Building your Email list: Organising your Audience with Segments, Tags & Groups
- Building your audience
- Creating Email Campaigns: Best Practices
- Creating Email Campaigns: Writing Compelling Emails
- Creating Email Campaigns: Email Design Best Practices
- Creating Email Campaigns: Email Campaigns in Mailchimp
- Creating Email Campaigns: MailChimp Campaign Manager
- Email best practice quiz
- Launch your first campaign!
- Introduction to Email Journeys (a.ka. Automations)
- Email Journeys: Creating an email Journey in MailChimp
- Create your email journeys
- Email Marketing Metrics: Intro
- Email Marketing Metrics: MailChimp Email Dashboard
- Email Marketing Metrics: MailChimp Audience Analytics
- Email Marketing Metrics: Email Reports
- Email Marketing Metrics: Custom Reports
Wrapping up
- Test your eCommerce Knowledge
- Congratulations
Requirements
- No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
- A computer with an internet connection! You will also need a text editor (e.g. Microsoft word or Google Docs) and a spreadsheet (e.g. Microsoft excel or Google sheets).
Description
Build a successful eCommerce business from scratch using Shopify, Amazon, eBay, Google Ads and MailChimp.
Launch your own business and escape the 9-5. You don’t need any prior knowledge of online marketing or technical skills – if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
- Researching and choosing products to buy
- Building a brand
- Creating a website and driving traffic to it
- Selling through marketplaces
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are an eCommerce newbie or an experienced merchant looking to improve your sales. You will learn about how to grow your eCommerce business. The course comprises over 8 detailed sections, each tackling an aspect of how to grow your eCommerce sales. At the end of the course, you will be able to:
- Build a website using Shopify
- Launch an Amazon business
- Launch and eBay business
- Generate free traffic from Google natural search
- Create and manage Google ads campaigns
- Create and manage email marketing campaign using MailChimp
This course distils the instructor’s enormous experience in online marketing and eCommerce into more than 100+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
Who this course is for:
- This course is suitable people who are new to eCommerce, but will also be of interest to existing sellers who are looking to improve their sales.
- This course includes downloadable guides which are a great reference for sellers of all abilities.
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Note: The course is free for a limited time and limited to 500 users. Enroll as soon as possible. If it is no longer free, it means you are late, and it has already exceeded its limits.
🎫 After adding the course into Cart at Checkout page, Apply Coupon Code➛. B22FE805A7EE5B785C53 Note:- After applying coupon, if it says ”This coupon has exceeded its maximum possible redemptions…”, then it means you’re Late, and first 500 coupons already redeemed.
