SEO Strategy 2024. SEO training to Unleash Career Potential!

Become an expert in Search Engine Optimization. Master the best SEO tools and take a chance to land your dream job!


What you’ll learn

  • What is search engine optimization (SEO)
  • Main SEO components and principles
  • First insights into SEO career and review of the SEO vacancies
  • What are search engines and how they work
  • Google ranking factors and search algorithms
  • How to use various types of SEO promotion
  • How to check the website for updates and remove the effec of the filter algorithm
  • Best manual and automatic ways to conduct competitive analysis
  • How to benchmark SEO performance and set SMART goals
  • How to optimize a website for technical SEO
  • How to conduct keyword research
  • How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
  • Tips and tricks that can help you structure a website and improve its usability
  • Which SEO best practices to apply when working with content at every stage
  • How to strengthen your off-page SEO and increase your domain authority
  • How to improve your link-building activities
  • How to use the most popular SEO tools for your website
  • What is local SEO and how to use Google My Business?

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This course includes:

  • 13 hours on-demand video
  • 1 article
  • 14 downloadable resources
  • Access on mobile and TV
  • Full lifetime access
  • Certificate of completion

Course content

18 sections • 194 lectures • 12h 48m total lengthCollapse all sections

Get Started in SEO

  • Mastering SEO: From Fundamentals to Professional Techniques
  • What Is SEO and Why Is It Important
  • SEO Components
  • SEO Principles to Live By
  • How to use the Miro board Checklist
  • How to study on Udemy effectively?
  • The basics of SEO strategy and why businesses need it.

SEO Career

  • What Does an SEO Specialist Do
  • Analysis of the Actual SEO Vacancy

Search Engines 101

  • What Is Search Engine and How It Works
  • Requirements for the Website to Be Indexed
  • How to Check if Your Website is Indexed. Google Search Console
  • Google Ranking Factors
  • Google Search Algorithms
  • White, Grey, and Black-Hat SEO. Penalties for Black-Hat SEO
  • How to Check Your Website for Updates and if It’s Being Blocked
  • How to Remove the Effect of the Filter Algorithm From the Website
  • SEO Promotion Tips – Safe Ways to Rank Higher
  • Summary

Primary Competitive Research

  • Ways to Find Your Competitors Online
  • How to Identify Competitors With Similar Web and Semrush
  • General Methods to Evaluate Competitors: SWOT, 7P
  • The Primary Analysis of Competitors’ Websites
  • Practical Lesson on the Primary Competitor Anaylisis

Benchmark Your SEO Performance

  • The Primary Analysis of Your Website
  • Regular SEO Audits
  • How to Set SMART Goals
  • What are KPIs. Google Search Console as a Primary Tool to Check Them
  • Ahrefs Webmaster Tools
  • Statistics Simplified: Easy and Actionable Ways to Track Most Crucial Metrics
  • How to Optimize Your SEO Efforts and Make the Best of AI-Powered Tools
  • How to monitor your company’s reputation on the web?
  • How to Create a Basic SEO Strategy

Technical SEO Optimization

  • Technical Optimization: Aims and Tasks
  • HTTP Status Codes
  • Error 404
  • 301 and 302 Redirects
  • Practical Lecture About Redirects
  • Title H1, Subtitles H2 and H3
  • Metatags: Title, Description, Keywords
  • Friendly URLs
  • Tag Metarobots, Canonical, Hreflang
  • Markup, Microdata Markup
  • How to Use Google’s Structured Data Markup Helper
  • Ways of Pagination Optimization, Filtering and Sorting
  • Device Optimization
  • How to Check Device Optimization
  • Website Cashing and Indexing
  • Tips to Improve Website Caching and Indexing
  • How to Create sitemap.xml
  • How to Create robots.txt
  • Website Loading Speed: How to Check It
  • Website Loading Speed: What You Need to Do
  • Practice: Image Optimization
  • Duplicate Content
  • How to use proxy for your SEO-promotion.
  • Summary of the Technical Optimization

Keyword Research

  • Introduction to the Keyword Research
  • Keywords Tendencies in SEO. User Intent
  • What is Semantic Core? Why Do We Need It. Algorithm of Collecting Keywords
  • Structure of keywords. Long tail keyword strategy
  • Types of Keywords
  • Brainstorming
  • How to Choose the Right Keywords
  • Analysis of Сompetitors’ Websites
  • SE Ranking, SEO tool. How to monitor keyword ranking?
  • Google Trends and Google Keyword Planner as Instruments to Collect Statistics
  • Ahrefs as a Keyword Research Tool
  • How to make an effective SEO workflow
  • Keyword Clustering Process
  • Placing the Semantics

On-page optimization. Website structure and Usability

  • Introduction
  • Website Structure. Types and Elements
  • Types of Website Structure: Hierarchical
  • Types of Website Structure: Linear
  • Types of Website Structure: Matrix or Webbed
  • Website Elements
  • What Makes a Good Website Structure and How to Create It
  • Website Usability
  • Website Usability Principles
  • Summary

Content Marketing and Content Strategy

  • Content Marketing Principles
  • Tools to Find Relevant Topics to Your Niche. Part 1
  • Tools to Find Relevant Topics to Your Niche. Part 2
  • Tools to Find Relevant Topics to Your Niche. Part 3. Semrush and AI
  • How to Create a SEO Friendly Blog Article
  • How to create SEO articles as a PRO?
  • Practice: How to Achieve Unique Content with AI
  • Keywords Insertion
  • Heading Importance
  • E-E-A-T Principle
  • How to Create SEO-Friendly Page
  • How to Measure Content Performance
  • How to Create Content Plan
  • Summary

Off-page Optimization

  • What is Off-Page Optimization
  • What is Link Mass and Where to Get It
  • How Do Links Rank?
  • Pagerank Algorithm
  • Types of Anchor Text
  • How to Create Relevant Anchor Text
  • 3 Types of Links
  • How to Get and Distribute Link Mass
  • Summary

Link building

  • Link Building Strategies and Tools
  • Link Building Prospects
  • Link Purchase: Tools and Efficiency
  • Paid Links: Yes or No?
  • What Are Editorial Links and Where to Get Them?
  • Analyze Competitors With Ahrefs Site Explorer
  • Free version Majestic overview
  • Spammy Profile Analysis. Trust Flow and Citation Flow Metrics.
  • Topical Trust Flow
  • Summary

Website Analytics

  • Website Analytics
  • Must Have Analytic Tools
  • Analytics With Google Search Console
  • Analytics With Google Analytics 4
  • Google Analytics 4 for Shopify and WordPress
  • Summary

SEO with ChatGPT

  • SEO Components and How to Enhance Them With ChatGPT
  • Tips on How to Use ChatGPT Effectively
  • FAQ About ChatGPT
  • Create SEO Strategy With ChatGPT
  • Create robots.txt With ChatGPT
  • Generate SEO Meta Title With ChatGPT
  • Create Meta Description With ChatGPT
  • Create XML Sitemap Using ChatGPT
  • Choose Schema Markup With the Help of ChatGPT
  • Conduct Keyword Research Using ChatGPT
  • Find Keyword Research Tools With ChatGPT
  • ChatGPT as a Tool to Analyze Keyword Density of Competitors’ Articles
  • Generate Content Ideas Using ChatGPT
  • Work With ChatGPT to Create an Article Outline
  • Generate Click-Worthy Titles With ChatGPT
  • Create Optimized Content With ChatGPT
  • Use ChatGPT to Proofread Your Texts
  • Create a List of Link-Building Strategies With ChatGPT
  • ChatGPT as a Tool to Find Sites for Outreach
  • Create a Template for Outreach With the Help of ChatGPT
  • Apply ChatGPT to Create Emails for Link-Building Campaigns
  • ChatGPT and Competitors Monitoring
  • Create a Competitor Analysis Strategy With ChatGPT
  • The Threats of Using ChatGPT for SEO

Quiz Marketing

  • What is a Quiz and Why Do You Need It in Digital Marketing?
  • Creating Quizzes Step-By-Step: Short Guide
  • Boosting Lead as a Tool for Quiz Creation
  • Exploring Introductory Page Components
  • Introductory Page Creation with Boosting Lead
  • Questions Generating with Boosting Lead
  • Presenting the Results of Your Quiz
  • “Thank you” Page and Contact Page Creation
  • Bonuses and Gifts as Means of Customer Encouragement
  • Quiz Placement

Google My Business

  • Why GMB is Useful. Explore Benefits and Business Value.
  • Features Overview
  • Registration
  • Confirmation
  • Setting Up a Profile
  • Multiple Locations
  • Adding Products and Services
  • Adding Images to GMB
  • Adding News and Promotions to GMB
  • Booking Button
  • Chat
  • FAQ (Questions and Answers)
  • Opening Hours
  • Menu
  • Webpage on the Constructor from Google My Business
  • Why We Need Reviews and What Their Advantages Are
  • How to Get Reviews
  • Tips for working with reviews
  • Aspects that Affect Ranking Factors of Google My Business
  • Analytics Tool to Get Data.

Job Search

  • How to Write Resume
  • Vacancy Review
  • LinkedIn as a Tool for Job Search
  • Tasks SEO Candidate May Get
  • Freelance Options
  • Questions to Ask Your Customers

Q&A and Additional Materials

  • How to Leave a Review for the Course
  • How to Get Your Certificate for this Course
  • SEO Tools
  • Content or Links?
  • How much anchors of internal links affect the ranking of the acceptor page?
  • How to grow in SEO professionally?
  • How to use data from Google Analytics to prepare KPI’s?
  • Should I fill in the Title for internal and external links on the site?
  • What is your TOP-3 SEO tools?
  • What pages on the site should be closed from indexing?
  • Will Google Ads damage my SEO results?
  • How to find my first SEO job?
  • Will AI replace me as an SEO specialist?
  • How will AI influence marketing professions?

BONUS

  • BONUS LECTURE

Requirements

  • Basic knowledge of digital marketing and SEO is ideal, but not required
  • Some free / paid SEO tools will be used in this training
  • It is recommended to have a website to execute the steps taught in this course
  • Completion of all practical tasks increases the effectiveness of the course

Description

Are you eager to kickstart your career in SEO? Seize your opportunity to learn top SEO techniques from practicing specialists thriving in digital marketing environments.

Gain valuable skills and build your resume within just 1 month of dedicated training. On top of that, ensure you can revisit materials whenever needed with lifetime access.

Based on industry insights and crafted by seasoned professionals, this SEO course provides over 12 hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize digital marketing campaigns and how to create a successful SEO strategy that will help websites rank higher in search results and attract more traffic.

Join a thriving community of over 150,000 students who have chosen our course to advance their SEO skills and achieve their career goals.

IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:

  1. A clear understanding of SEO strategy and its crucial role in online success
  2. The fundamentals of SEO and why they’re more important than ever
  3. Difference between Old School and New School SEO approaches
  4. Understanding the role expectations of an SEO specialist
  5. Real-world exploration of current job opportunities and review of real vacancies
  6. Mastery of essential skills for becoming a sought-after SEO professional
  7. Unraveling the mechanics of search engines and their functioning
  8. Investigation into Google ranking factors, algorithms, and penalties
  9. Hands-on engagement with the Google Search Console
  10. Practical ways to make sure that the website isn’t blocked or filtered
  11. Most common SEO promotion practices
  12. Ways to find and analyze competitors with the help of automatic tools
  13. SWOT and 7P methods
  14. Assessment of website performance via comprehensive analysis
  15. Goal setting and creation of a foundational SEO strategy based on insights
  16. How to measure SEO performance with the help of AIOSEO
  17. Enhancement of a website’s technical components for improved visibility and user experience
  18. Effective utilization of a diverse range of tools for technical SEO excellence
  19. Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
  20. How to conduct keyword research: from brainstorming to clustering and placing semantics
  21. Optimizing keyword analysis with the help of automatic tools
  22. How to create a user-friendly website
  23. Best ways to look for relevant topics to your niche
  24. Creating SEO-friendly content
  25. Exploring E-E-A-T principles
  26. Measuring content performance
  27. Creating content plan
  28. Why off-page optimization is important for SEO
  29. Main link building strategies, prospects, and tools
  30. What types of links you can incorporate into your strategy, including editorial, earned, and paid links
  31. How to identify high-quality sources of paid links
  32. How to leverage editorial links effectively for the growth and success of your business
  33. Building high-quality backlinks and earning mentions on other resources
  34. How to use Majestic’s tools to track and monitor your website’s Trust Flow and Citation Flow over time and analyze a website’s topical relevance and authority
  35. Examine backlink profiles using The Majestic Site Explorer
  36. Harness the power of ChatGPT for Search Engine Optimization
  37. Fundamentals of Local SEO
  38. Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
  39. Generating leads with quiz marketing and Boosting Lead tool.
  40. Job search tips and tricks

Don’t miss your chance to become a valued member of in-house SEO teams with a yearly salary of $64k.

YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
  • We’ve collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
  • Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She’s also super passionate about content marketing and art.

OUR SEO TRAINING INCLUDES:

  • Theory: 12+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
  • Practice Materials: Checklists, resume template, and video tutorials to make the course more interactive and valuable.
  • Lifetime access to the course and any future updates.
  • Students’ Support: If you have questions, I will always be willing to answer them.
  • A free copy of the “Cutting-Edge Digital Marketing” book.
  • Complete the course and receive an Udemy certificate.

TOOLS USED IN THE COURSE:

Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, ChatGPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath, Boosting Lead and other important tools.

SHOULD YOU BE WORRIED?

Dive into the course content with peace of mind, thanks to Udemy’s 30-Day money-back guarantee!

Click the “Buy now” to enroll in this SEO course right now and embrace your growth opportunities!

Who this course is for:

  • People who are interested in learning an online profession – This search engine optimization course will allow you to gain the skills needed for a career in digital marketing.
  • Marketers – This class lets you extend your skills in SEO, allowing you to serve your clients better as a marketing specialist.
  • Entrepreneurs – Entrepreneurs can use their new knowledge from this class to run their own online digital marketing until they have the funds to hire a SEO professional.
  • SEO specialists – This course will help you ensure that your SEO skills are up-to-date and help you market yourself to clients, furthering your career.

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🚨How to Enroll into this free Udemy courses
👉 https://youtu.be/bN6IfeIW-6E?feature=shared



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